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The Perfect Mix – Using Mail Marketing With Other Marketing Strategies

The Perfect Combination – Using Email Marketing with Other Marketing StrategiesArticle by Michael Saunders






Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to a targeted audience. In its broadest sense, every email sent to a potential or current customer could be considered e-mail marketing. There are a number of advantages to email marketing – compared to other marketing investments such as direct mail or printed newsletters, it is less expensive. and the return on investment can be high when done properly.Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean

The Perfect Mix – Using Mail Marketing With Other Marketing Strategies

Tue, December 27 2011 » Uncommon